Market Segmentation
Potential clients for cube studios
market is broken down into four categories:
Homeowners, developers, government
and contractors. We aim to target our market towards developers and contractors,
as this is the largest group based on shear volume of demand for amphibious
homes and this will emphasize in all of the firms marketing and promotional sectors.
We then move towards the other three categories branching further to private
homeowners and hope for government promotion in the future years dependent on
demands for our services.
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