Marketing - cliental (Anoushka)

Clients

-       Private housing group projects

We aim to attract private housing group projects by; Trade shows, architectural journals, travel magazines and adverts on property websites as this would be the best way to attract these customers. One of our biggest cliental would be through this group.

-       Housing association + local authorities

Winning contracts with these companies and associations will enable us to mass-produce our service and to maximise profit. As a form of marketing our services to them, we would contact them directly with planned meetings, conferences or possible connections through future trade shows.

-       Young families

We can gain this market through housing associations, estate agents & advertising on property websites. These families are likely to be already on the property ladder and are willing to do further research into housing opportunities.

-       Retired couples

Magazines aimed 50+, information about lifestyle, holidays and living in retirement. Housing associations, estate agents & advertising on property websites will also be a way to target these customers.

-       First time buyers

These will be the hardest to reach, their knowledge about how to find out about housing etc. is not as detailed as those who are already on the property ladder. We can target this market through housing association, estate agents and advertising on property websites.