SMART ( ANOUSHKA )

smart describes business objectives for example; 

• S – specific 

• M – measurable 

• A – attainable 

• R – relevant 

• T – time-bound

smart targets makes it easy to review a business plan fora 6 month period.

Example 1

Activities and Services 

• develop document templates that ensure clients understand our services, fees and methods 

People 

• develop a system of Mentors in which senior staff are paired up with junior staff Reputation 

• invite press to opening ceremonies of completed buildings 

Memberships and Associations 

• encourage employees to participate in events organised by local branches of their profession 

Example2 

Culture and Design 

• invite local design students to participate in project reviews 

Communications 

• produce a brochure illustrating projects completed 

Inductions and CPD 

• appoint an external trainer to introduce new employees to CAD software 

Premises and Location 

• re-design the practice’s reception area to provide a more welcoming entrance for visitors. 

Example 3 

Commercial Considerations 

• join local authority frameworks for projects outside Nottinghamshire 

Business Considerations 

• improve average profit-margins on projects from 2% to 5% 

Equipment 

• invest in new software for monitoring completed building performance ‘in real time’ 

QA protocols 

• appoint a management consultant to review procedures and identify potential improvements